{"id":128587,"date":"2022-07-01T10:42:38","date_gmt":"2022-07-01T08:42:38","guid":{"rendered":"https:\/\/www.monaco-tribune.com\/2022\/07\/as-monacos-recipe-for-success\/"},"modified":"2022-07-01T10:45:00","modified_gmt":"2022-07-01T08:45:00","slug":"as-monacos-recipe-for-success","status":"publish","type":"post","link":"https:\/\/www.monaco-tribune.com\/en\/2022\/07\/as-monacos-recipe-for-success\/","title":{"rendered":"AS Monaco’s recipe for success"},"content":{"rendered":"\n

The Principality club has made several high-profile deals on the transfer market since Dmitry Rybolovlev arrived. If there is one club that knows how to buy and sell in Europe, it is AS Monaco. At the same time, the club has been able to achieve consistent results, thanks to its strategy and expertise in unearthing and nurturing the talent of tomorrow.<\/strong><\/p>\n\n\n\n

With the transfers of Kylian Mbapp\u00e9 (\u20ac180 million including bonus) in 2017 and Aur\u00e9lien Tchouam\u00e9ni (\u20ac100 million including bonus) this summer, AS Monaco was the first club to boast two sales of over \u20ac100 million.<\/p>\n\n\n\n

The record was quickly matched by Benfica, who sold Darwin N\u00fa\u00f1ez to Liverpool for 100 million euros (bonus included), three years after selling Jo\u00e3o F\u00e9lix (127 million euros, bonus included) to Atl\u00e9tico Madrid.<\/p>\n\n\n\n

A profit of \u20ac306.99 million in eight years<\/h2>\n\n\n\n

But with the transfers of James Rodriguez (\u20ac75 million), Thomas Lemar (\u20ac72 million), Anthony Martial (\u20ac60 million), Benjamin Mendy (\u20ac57.5 million) and Bernardo Silva (\u20ac50 million), AS Monaco has proved itself to be one of the most profitable clubs in the world in recent years, if not the most profitable.<\/p>\n\n\n\n

READ ALSO: Aurelien Tchouameni bids farewell to AS Monaco<\/a><\/strong><\/p>\n\n\n\n

Thanks to a \u20ac100 million euro transfer from AS Monaco to Real Madrid, Aur\u00e9lien Tchouam\u00e9ni has joined the ranks of the top 5 most expensive French players in history<\/a>. A ranking that is led by Kylian Mbapp\u00e9 and features no fewer than five players sold by AS Monaco (see below).<\/p>\n\n\n

\n
\"mbappe-2016-1st-match\"
Kylian Mbapp\u00e9, world champion trained at the ASM \/ \u00a9 AS Monaco<\/figcaption><\/figure>\n<\/div>\n\n\n

Since returning to Ligue 1 (2013), AS Monaco has spent \u20ac757.76 millions on the transfer market. This is a huge sum for a Ligue 1 club but is offset by sales in recent years. In total, 1.064 billion euros poured into the club’s coffers thanks to the transfer market, generating a profit of 306.99 million euros in just eight seasons.<\/p>\n\n\n\n

READ ALSO: Training, transfer window and season objectives\u2026 What to remember from Paul Mitchell\u2019s press conference?<\/a><\/strong><\/p>\n\n\n\n

These sales did not have a negative impact on the club’s results, however. On the contrary. Thanks to this policy, often referred to as “trading”, adopted by the French club Lille in particular, AS Monaco’s sales figures skyrocketed, but performances on the pitch were also on the up and up, with notably a French championship title and a Champions League semi-final in the same year (2017).<\/p>\n\n\n\n

Indicating that the strategy put in place by President Rybolovlev is not purely financial<\/a>, despite significant sales. A successful and intelligent policy, since on the arrivals side, apart from James Rodriguez (\u20ac45 million), Radamel Falcao (\u20ac43 million) and Wissam Ben Yedder (\u20ac40 million), three seasoned international players, the Monaco club has never spent more than \u20ac30 million for a player on the market.<\/p>\n\n\n\n

AS Monaco’s majority shareholder stated<\/a> prior to his 10-year anniversary at the club’s helm that ASM occupied an important place in his life: “AS Monaco represents a major part of myself and of my life… It is not just a financial investment, it also involves a lot of time, effort, and emotion.\u201d<\/p>\n\n\n\n

Relying on youngsters trained by the club <\/h2>\n\n\n\n

Sold for \u20ac100 million, Aur\u00e9lien Tchouam\u00e9ni was bought for only \u20ac18 million, while Bernardo Silva cost \u20ac15.75 million, and was sold for \u20ac50 million. In addition to these investments in young hopefuls from outside of the club, AS Monaco has also invested heavily in its new performance centre<\/a>, as well as in La Diagonale, a brand new building designed to shape tomorrow’s stars<\/a>.<\/p>\n\n\n

\n
\"Centre-de-Performance-AS-Monaco\"
A centre of excellence for a club with growing ambitions \/ \u00a9 AS Monaco<\/figcaption><\/figure>\n<\/div>\n\n\n

With Kylian Mbapp\u00e9, the Principality club also followed the training club model, like Ajax Amsterdam. Beno\u00eet Badiashile is one of the jewels in ASM’s crown and a perfect illustration of the club’s long-term sporting policy. Which is: train a young player in the Academy, bring him through to the first team, watch him establish himself as a key player, then leave for a major European club.<\/p>\n\n\n\n

It should be borne in mind that Monaco is a micro-state and that the club cannot rely on ticket sales, unlike the clubs in major European capitals. President Rybolovlev acknowledged this early in 2011 when he became the club\u2019s majority shareholder after managing one of the world\u2019s largest fertiliser groups.<\/p>\n\n\n\n

The Russian owner of ASM not only managed to move the club up to Ligue 1 but was able to develop a strategy for combining strong championship results with success in the transfer market. All of this while maintaining financial stability.<\/p>\n\n\n\n

Despite financial support from Dmitry Rybolovlev, AS Monaco is far from having the same budget as the largest European clubs<\/a>. With an estimated budget of \u20ac225 million for the 2021-2022 season, the club does not have the same means as Real Madrid (\u20ac695 million) or even Paris Saint-Germain (\u20ac620 million).<\/p>\n\n\n\n

Sales that did not affect results <\/h2>\n\n\n\n

After a slight dip following a highly successful first round with Mbapp\u00e9, Silva, Fabinho and Lemars for example, the club made the Ligue 1 podium both times in the last two seasons. And since returning to Ligue 1 nine years ago, ASM has been on the podium six times. More proof of consistency.<\/p>\n\n\n\n

While the club failed to get through to the final phase of the Champions League last season, Philippe Clement\u2019s men have a chance to do so this time, as they qualified for the play-offs once again.<\/p>\n\n\n\n

The Champions League is a vital competition to the club’s project and has enabled ASM to rack up multiple record-breaking sales in recent years. The exceptional success of the 2016-2017 season meant a lot of exposure for many players who then left for enormous sums of money, as we can see from above.<\/p>\n\n\n\n

Those sales have made AS Monaco the most efficient club in its \u201ctrading\u201d policy today, ahead of Benfica. While both clubs sold two players for over \u20ac100 million, AS Monaco sold more players for more than 50 million euros (7 in total compared to 3 for the Portuguese club).<\/p>\n\n\n\n

A remarkable performance, the result of high-quality efforts over the past several seasons and initiated by Luis Campos, now at PSG, during his time at the club. The arrival of Paul Mitchell in 2020 is another step in that direction: further consolidating a model that has been successful so far and which has enabled AS Monaco to take its place among the clubs that matter on the European scene.<\/p>\n\n\n\n

Top 10 AS Monaco transfers: <\/strong><\/p>\n\n\n\n

1. Kylian Mbapp\u00e9 \u2013 to PSG (2018) \u2013 Trained at the club, sold for \u20ac180 million <\/p>\n\n\n\n

2. Aur\u00e9lien Tchouam\u00e9ni \u2013 to Real Madrid (2022) \u2013 purchased \u20ac20 million, sold for \u20ac100 million <\/p>\n\n\n\n

3. James Rodriguez \u2013 to Real Madrid (2015) \u2013 purchased \u20ac45 million, sold for \u20ac75 million <\/p>\n\n\n\n

4. Thomas Lemar \u2013 to Atl\u00e9tico Madrid (2019) \u2013 purchased \u20ac4 million, sold for \u20ac72 million <\/p>\n\n\n\n

5. Anthony Martial \u2013 to Manchester United (2016) \u2013 purchased \u20ac5 million, sold for \u20ac60 million <\/p>\n\n\n\n

6. Benjamin Mendy \u2013 to Manchester City (2018) \u2013 purchased \u20ac10 million, sold for \u20ac57.5 million <\/p>\n\n\n\n

7. Bernardo Silva \u2013 to Manchester City (2018) \u2013 purchased \u20ac15.75 million, sold for \u20ac50 million <\/p>\n\n\n\n

8. Fabinho \u2013 to Liverpool (2019) \u2013 purchased \u20ac6 million, sold for \u20ac45 million <\/p>\n\n\n\n

9. Youri Tielemans \u2013 to Leicester (2020) \u2013 purchased \u20ac25 million, sold for \u20ac45 million <\/p>\n\n\n\n

10. Tiemou\u00e9 Bakayoko \u2013 to Chelsea (2018) \u2013 purchased \u20ac8 million, sold for \u20ac40 million<\/p>\n\n\n\n

Top 10 French player transfers: <\/strong><\/p>\n\n\n\n

1. Kylian Mbapp\u00e9 \u2013 Monaco to PSG (2018) \u2013 \u20ac180 million <\/p>\n\n\n\n

2. Ousmane Demb\u00e9l\u00e9 \u2013 Dortmund to Barcelona (2017) \u2013 \u20ac140 million <\/p>\n\n\n\n

3. Antoine Griezmann \u2013 Atl\u00e9tico to Barcelona (2019) \u2013 \u20ac120 million <\/p>\n\n\n\n

4. Paul Pogba \u2013 Juventus to Manchester United (2016) \u2013 \u20ac105 million <\/p>\n\n\n\n

5. Aur\u00e9lien Tchouam\u00e9ni \u2013 Monaco to Real Madrid (2022) \u2013 \u20ac100 million <\/p>\n\n\n\n

6. Lucas Hernandez \u2013 Atl\u00e9tico to Bayern (2019) \u2013 \u20ac80 million <\/p>\n\n\n\n

7. Anthony Martial \u2013 Monaco to Manchester United (2015) \u2013 \u20ac80 million <\/p>\n\n\n\n

8. Zin\u00e9dine Zidane \u2013 Juventus to Real (2001) \u2013 \u20ac77.5 million <\/p>\n\n\n\n

9. Thomas Lemar \u2013 Monaco to Atl\u00e9tico (2018) \u2013 \u20ac72 million <\/p>\n\n\n\n

10. Tanguy Ndomb\u00e9l\u00e9 \u2013 OL to Tottenham (2019) \u2013 \u20ac60 million<\/p>\n","protected":false},"excerpt":{"rendered":"

The Principality club has made several high-profile deals on the transfer market since Dmitry Rybolovlev arrived. If there is one […]<\/p>\n","protected":false},"author":24,"featured_media":121047,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1825,243,257],"tags":[2821],"post_sectags":[],"post_format":[2467],"class_list":["post-128587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editors-choice","category-news","category-sports-en","tag-as-monaco-en-2","format-feature"],"acf":[],"yoast_head":"\nAS Monaco's recipe for success<\/title>\n<meta name=\"description\" content=\"The Principality club has made several high-profile deals on the transfer market since Dmitry Rybolovlev arrived. 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