{"id":25949,"date":"2020-04-14T16:45:22","date_gmt":"2020-04-14T14:45:22","guid":{"rendered":"https:\/\/www.monaco-tribune.com\/2020\/04\/how-to-create-a-successful-auto-show-from-scratch-interview-with-nicolas-hesse\/"},"modified":"2020-11-22T22:32:45","modified_gmt":"2020-11-22T21:32:45","slug":"how-to-create-a-successful-auto-show-from-scratch-interview-with-nicolas-hesse","status":"publish","type":"post","link":"https:\/\/www.monaco-tribune.com\/en\/2020\/04\/how-to-create-a-successful-auto-show-from-scratch-interview-with-nicolas-hesse\/","title":{"rendered":"How to create a successful auto show from scratch? Interview with Nicolas Hesse"},"content":{"rendered":"

Nicolas Hesse created the first major auto show of Monaco \u2013 SIAM (Salon International de l’Automobile de Monaco), which was already held four times in the Principality. We talked to the ambitious co-founder of SIAM and learned how to create a successful auto show from scratch.<\/strong><\/p>\n

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Why did you decide to go into the auto business?<\/strong>
\nMy father was chairman of the Paris Motor Show. He taught me many things about this industry. After some years playing in a rock band in USA, I decided to work with him and work on the creation of a new kind of motor show here in Monaco.<\/p>\n

How did you come up with the idea of creating a motor show for Monaco?<\/strong><\/p>\n

The idea was quite spontaneous. During an official visit by the Prince of Monaco to the Paris Motor Show, we told him about the opportunity to create a special event in Monaco as nothing similar existed at this point. He liked the idea, gave us His High Patronage and we worked on it for a year.
\nThe main difficulty when you create a new event is that you must convince industry players to take part in something that they had not planned nor budgeted for in a short space of time.
\nAfter this, it is all about creating a successful event that attracts enough visitors, buyers, media outlets, officials, influencers to make it worthwhile, especially given it was the first edition for the exhibitors and partners.<\/p>\n

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Monte Carlo was in fact the inspiration for this event<\/p>\n<\/blockquote>\n

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Why did you choose Monte Carlo?<\/strong><\/p>\n

Monte Carlo was in fact the inspiration for this event. We have been asked by other countries to take it to them now, but it was tailor-made for Monaco. For the first edition, the show was spread in different areas in the Principality (Quai Albert Ier, Place du Palais Princier, Place du Casino, Grimaldi Forum). It was a great idea but difficult for logistics, so from the second edition we held the event on Quai Albert Ier.<\/p>\n

How does the Prince\u2019s Government support SIAM? Why is this event important for the Principality?<\/strong><\/p>\n

The SIAM has the High Patronage of H.S.H. Prince Albert and the support of the Monaco Government Tourism and Convention Bureau. The show is important in three ways for Monaco. Firstly, it is a big public event so it is not only an annual meeting for Monaco\u2019s citizens and residents, but also tourists to the Principality. Second, it brings together the great majority of the auto industry in Monaco for few days. Last but not least, as the main theme of the show has always been ecology, innovation, prestige, to showcase it in the context of the automobile is an important point for Monaco.<\/p>\n

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Nous souhaitons un bon anniversaire \u00e0 Son Altesse S\u00e9r\u00e9nissime le Prince Albert II de Monaco \ud83c\uddf2\ud83c\udde8 \ud83c\udf82 Ici en photo avec Thierry et Nicolas Hesse, organisateurs du SIAM – Salon International de l\u2019Automobile de Monaco #princealbert #monaco #montecarlo #munegu #principautedemonaco #principatodimonaco #salonautomonaco #siam #siam2018 #siam2017<\/a><\/p>\n

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