{"id":271011,"date":"2025-01-10T15:20:08","date_gmt":"2025-01-10T13:20:08","guid":{"rendered":"https:\/\/www.monaco-tribune.com\/2025\/01\/as-monaco-unveils-exclusive-new-shirt-to-promote-inclusion-and-diversity\/"},"modified":"2025-01-10T17:34:11","modified_gmt":"2025-01-10T15:34:11","slug":"as-monaco-unveils-exclusive-new-shirt-to-promote-inclusion-and-diversity","status":"publish","type":"post","link":"https:\/\/www.monaco-tribune.com\/en\/2025\/01\/as-monaco-unveils-exclusive-new-shirt-to-promote-inclusion-and-diversity\/","title":{"rendered":"AS Monaco unveils exclusive new shirt to promote inclusion and diversity"},"content":{"rendered":"\n

AS Monaco and Kappa have announced a unique collaboration with the Parisian fashion brand KOCH\u00c9, creating a limited-edition shirt that combines haute couture and sporting excellence. The project, a creative synergy between sport and fashion, stands out through both its innovative design and its homage to the Monegasque identity.<\/strong><\/p>\n\n

The shirt takes its inspiration from elements that are emblematic of the Principality. The 3D diamonds symbolise Monaco’s rich history, while a “diagonal glitch” adds a touch of modernity, blending tradition and innovation. The unique design illustrates the dynamic spirit of football and contemporary fashion.<\/p>\n\n

“This jersey combines elements of the Club\u2019s identity with the world of fashion, through KOCH\u00c9\u2019s vision of elegance. We are thrilled with this collaboration with our kit supplier Kappa, which allows AS Monaco to explore new territories,\u201d<\/i>\u00a0says Thibaut Chatelard, AS Monaco’s Director of Marketing & Revenue.<\/p>\n

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\u00a9 AS Monaco<\/em><\/figcaption><\/figure>\n<\/div>
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\u00a9 AS Monaco<\/em><\/figcaption><\/figure>\n<\/div>\n

The spirit of KOCH\u00c9 and Kappa, for inclusive fashion<\/h2>\n\n

Kappa’s Omini logo, which symbolises the brand’s commitment to inclusion, goes hand in hand with KOCH\u00c9’s vision of fashion without borders. Christelle Kocher, the director and founder of KOCH\u00c9, champions the values of diversity and openness, incorporating elements of traditional craftsmanship into her designs. The jersey reflects these principles through an avant-garde aesthetic that is accessible for everyone.<\/p>\n\n

“Creating this special kit for AS Monaco is an honor. This club holds a special place in my heart, particularly because of my father, who was close to Ars\u00e8ne Wenger when he coached the team.\u00a0 Returning to Monaco to unite sport and fashion in this project is a unique and emotional experience,” <\/i>she says.<\/p>\n\n

Founded in 2015, the KOCH\u00c9 fashion house is known for its commitment to diversity and inclusion, celebrating all body types, backgrounds and identities. Its DNA is high-quality craftsmanship, which is reflected in every creation.<\/p>\n\n

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Une publication partag\u00e9e par AS Monaco \ud83c\uddf2\ud83c\udde8 (@asmonaco)<\/a><\/p><\/div><\/blockquote>\r\n