{"id":309483,"date":"2025-08-13T16:52:03","date_gmt":"2025-08-13T14:52:03","guid":{"rendered":"https:\/\/www.monaco-tribune.com\/2025\/08\/as-monaco-announces-lmdv-hospitality-as-new-partner\/"},"modified":"2025-08-13T16:52:43","modified_gmt":"2025-08-13T14:52:43","slug":"as-monaco-announces-lmdv-hospitality-as-new-partner","status":"publish","type":"post","link":"https:\/\/www.monaco-tribune.com\/en\/2025\/08\/as-monaco-announces-lmdv-hospitality-as-new-partner\/","title":{"rendered":"AS Monaco announces LMDV Hospitality as new partner"},"content":{"rendered":"\n

AS Monaco and the Italian group LMDV Hospitality officially announced their new partnership, which runs until 2028.\u00a0<\/strong><\/p>\n\n

LMDV Hospitality, which specialises in operating high-end establishments,\u00a0<\/span>was announced as<\/span><\/a> AS Monaco’s new premium partner on Tuesday. The Principality club and the group chaired by Leonardo Maria Del Vecchio are now tied for the next three years, until 2028.\u00a0<\/span><\/p>\n\n

Recently acquired by LMDV Capital<\/span><\/a>, the Twiga brand, which previously belonged to Flavio Briatore, a reference in luxury hospitality, will feature on the training kit of the professional squad’s players. It will also be visible around the Performance Centre pitches and in the VIP areas of the Stade Louis-II.<\/span><\/p>\n\n

Acqua Fiuggi, also on board<\/h2>\n\n

Acqua Fiuggi, owned by LMDV Capital since 2024, are also part of the agreement. The historic premium Italian mineral water brand’s logo will be featured on the shirts of ASM’s amateur teams, while its bottles will be used at the club’s press conferences and in its hospitality areas during home matches. <\/p>\n\n

L\u2019AS Monaco et LMDV Hospitality Group, contr\u00f4l\u00e9e par LMDV Capital et propri\u00e9taire de la marque Twiga, annoncent leur collaboration jusqu\u2019en 2028 \ud83e\udd1d<\/p>— AS Monaco \ud83c\uddf2\ud83c\udde8 (@AS_Monaco) August 12, 2025<\/a><\/blockquote>