{"id":312453,"date":"2025-09-03T17:13:54","date_gmt":"2025-09-03T15:13:54","guid":{"rendered":"https:\/\/www.monaco-tribune.com\/2025\/09\/french-riviera-art-guide-a-free-digital-resource-to-explore-cote-dazurs-artistic-heritage\/"},"modified":"2025-09-23T16:21:06","modified_gmt":"2025-09-23T14:21:06","slug":"french-riviera-art-guide-a-free-digital-resource-to-explore-cote-dazurs-artistic-heritage","status":"publish","type":"post","link":"https:\/\/www.monaco-tribune.com\/en\/2025\/09\/french-riviera-art-guide-a-free-digital-resource-to-explore-cote-dazurs-artistic-heritage\/","title":{"rendered":"French Riviera Art Guide: a free online resource to explore C\u00f4te d\u2019Azur’s artistic heritage"},"content":{"rendered":"\n

Founder of the Art Trotter online platform and editor of a digital art guide dedicated to the C\u00f4te d\u2019Azur, Alisa Mamonova replicated her innovative Scandinavian project to showcase the treasures of Mediterranean artistic heritage.<\/strong><\/p>\n\n

Monaco Tribune: Where did the idea for the French Riviera Art Guide come from and what exactly is it?<\/strong><\/p>\n\n

Alisa Mamonova:<\/strong> The concept first emerged in Scandinavia, where I created and launched The Art Trotter<\/em>, a digital platform dedicated to making art more accessible. The goal is simple: to bring art within everyone\u2019s reach. One of these initiatives was the creation of the Digital Art Guide <\/em>in Norway,<\/em> which we launched four years ago to cover the whole country. Since then, its success gone from strength to strength. Our users rely on it as a true travel companion and a source of inspiration, whether for a day trip, a half-day outing, or even a road trip. The idea is not only to suggest places to visit, but also to offer a personalised immersive experience that sparks curiosity and interest. Last year, we launched a specific guide for the C\u00f4te d\u2019Azur \u2013 with its exceptional artistic heritage, the region was a natural next step. It\u2019s a place I\u2019ve known almost since childhood and I wanted to bring our concept here to highlight its cultural richness.<\/p>\n\n

Can you give us an example of the incredible artistic heritage?<\/strong><\/p><\/p>\n\n

Since the late 19th century, the C\u00f4te d\u2019Azur has fascinated artists, seduced by nature, the light and the mild Mediterranean winter. Monet painted in Monaco and Antibes, Renoir settled in an olive grove in Cagnes-sur-Mer. Then came Matisse, Chagall, Picasso, all of whom chose the coast to live and create. Later, Botero, Helmut Newton and Francis Bacon also forged a special connection with the region. In 160 years, the C\u00f4te d\u2019Azur has become a true centre of modern art, rivalling Paris and even New York in the density and longevity of its artistic presence. Their legacy here is huge.<\/p>\n

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Henri Matisse\u2019s Temp\u00eate \u00e0 Nice (1919), at the Matisse Museum in Nice \u00a9 The Art Trotter<\/em><\/p><\/figcaption><\/figure>\n<\/div>\n

How do you find balance in your guide with such different artists, including Coco Chanel, Matisse, and Picasso?<\/strong><\/p><\/p>\n\n

The contrast is precisely what makes this region so fascinating. I don\u2019t necessarily seek balance; I simply want to guide visitors toward the best exhibitions and places to see during their stay. Diversity of choice allows them to discover multiple artistic periods, from the birth of Pointillism to Cubism and today\u2019s conceptual art.<\/p>\n\n

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https:\/\/www.monaco-tribune.com\/2025\/08\/fondation-maeght\/<\/div><\/figure>\n\n

How do you make art accessible to the uninitiated?<\/strong><\/p>\n\n

It comes down to personal approach, the story one wants to tell and of course, the overall experience. It\u2019s not just about visiting a museum, but about immersion whenever possible. In Saint-Paul-de-Vence<\/a>, for example, I recommend combining the Maeght Foundation with lunch at La Colombe d\u2019Or. The legendary restaurant welcomed many artists who sometimes paid for their meals with paintings, which are still displayed there today. It\u2019s another way of reliving history.<\/p><\/p>\n

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\u00a9 Estelle Imbert – Monaco Tribune<\/em><\/figcaption><\/figure>\n<\/div>\n

What are your favourite places on the C\u00f4te d\u2019Azur?<\/strong><\/p>\n\n

The Renoir Museum<\/a> in Cagnes-sur-Mer offers a truly immersive and authentic experience. You follow in his footsteps, seeing his paintings, the olive groves and the orange trees just as he painted them a century ago. My second favourite is the Hartung-Bergman Foundation in Antibes. Anna-Eva Bergman was a Norwegian painter, married to Hans Hartung, when they settled there. In Monaco, I’d like to mention two highlights of this season: the Coco Chanel exhibition at the Nouveau Mus\u00e9e National de Monaco and the Grace Kelly exhibition at the Palace.<\/p><\/p>\n\n

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https:\/\/www.monaco-tribune.com\/2025\/08\/lexposition-sur-grace-kelly-se-poursuit-au-palais-princier-jusqua-mi-septembre\/<\/a><\/div><\/figure>\n\n

What feedback have you received and what are your plans for developing the guide? Who are your users?<\/strong><\/p><\/p>\n\n

The guide is free, because the aim is to make it accessible to all. The response has been excellent, both among foreign tourists and French visitors. But we also see strong interest from locals, families as well as young people, who want to rediscover the region through art. Contrary to popular belief, art doesn\u2019t belong to one generation or another \u2013 it’s about curiosity and interest.<\/p>\n

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Alisa Mamonova with a collector\u2019s edition book A Bigger Book. David Hockney at Villa Agap\u00e9 in Saint-Tropez \u00a9 Kiri Huhtanen<\/em><\/figcaption><\/figure>\n<\/div>\n

Many people now use social media like TikTok or Instagram to plan outings or holidays. What is your approach to social media?<\/strong><\/p><\/p>\n\n

Social media is our main distribution channel. But compared to the fast content of social media, our guide is structured geographically, by area, with detailed and contextualised content. We don\u2019t just tell you what you\u2019re going to see: we explain why it\u2019s unique and what you should take away from the experience. We\u2019ve selected places that offer a world-class artistic experience, most of which showcase art and heritage you can only discover here, in this region.<\/p>\n\n

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https:\/\/www.monaco-tribune.com\/2025\/06\/la-technologie-facilite-mais-la-relation-humaine-fidelise-nancy-dotta-20-ans-au-service-de-lart-a-monaco\/<\/a><\/div><\/figure>\n\n

Why did you choose an entirely digital format?<\/strong><\/p><\/p>\n\n

We\u2019re trying to push boundaries. The art world remains quite traditional and the digital dimension is still relatively new. Many museums or cultural venues have only a limited online presence, while digital is now essential. It\u2019s very easy to get information on your phone and access it at any time. That\u2019s why our guide is optimised for smartphones, with an interactive map and a wishlist to plan visits.<\/p>\n\n

The French Riviera Art Guide is available for free in English on The Art Trotter website and social media channels.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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