{"id":313591,"date":"2025-09-10T17:15:50","date_gmt":"2025-09-10T15:15:50","guid":{"rendered":"https:\/\/www.monaco-tribune.com\/2025\/09\/easybitcoin-billionaire-stelios-haji-ioannou-takes-on-crypto-giants\/"},"modified":"2025-09-10T17:25:11","modified_gmt":"2025-09-10T15:25:11","slug":"easybitcoin-billionaire-stelios-haji-ioannou-takes-on-crypto-giants","status":"publish","type":"post","link":"https:\/\/www.monaco-tribune.com\/en\/2025\/09\/easybitcoin-billionaire-stelios-haji-ioannou-takes-on-crypto-giants\/","title":{"rendered":"EasyBitcoin: Billionaire Stelios Haji-Ioannou takes on crypto giants"},"content":{"rendered":"\n<p><strong>The EasyJet founder is launching a low-cost trading platform that promises to shake up the cryptocurrency industry \u2013 a move he says has been spurred by Donald Trump\u2019s re-election.<\/strong><\/p>\n\n\n\n<p>From his Mediterranean base in Monaco, Sir Stelios Haji-Ioannou \u2013 the billionaire who made air travel accessible in Europe \u2013 is preparing a new offensive. At 58, the entrepreneur is turning to cryptocurrencies with EasyBitcoin, a platform designed to slash the hefty commissions charged by industry heavyweights.<\/p>\n\n\n\n<p>In an interview with <em data-start=\"858\" data-end=\"869\">Bloomberg<\/em> from the Greek island of Spetses, the EasyJet founder laid out his thinking: <em data-start=\"947\" data-end=\"1033\">\u201cI\u2019m only doing this because Trump\u2019s second election made it completely mainstream,\u201d<\/em> he said with trademark candour. His gamble relies on a partnership with Uphold, a regulated platform with 10 million users.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-monaco-tribune wp-block-embed-monaco-tribune\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"F4Cvyh0OXy\"><a href=\"https:\/\/www.monaco-tribune.com\/en\/2024\/06\/sir-stelios-haji-ioannou-at-the-crossroads-of-entrepreneurship-and-philanthropy-in-monaco\/\">Sir Stelios Haji-Ioannou: at the crossroads of entrepreneurship and philanthropy in Monaco<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Sir Stelios Haji-Ioannou: at the crossroads of entrepreneurship and philanthropy in Monaco&#8221; &#8212; Monaco Tribune\" src=\"https:\/\/www.monaco-tribune.com\/en\/2024\/06\/sir-stelios-haji-ioannou-at-the-crossroads-of-entrepreneurship-and-philanthropy-in-monaco\/embed\/#?secret=w9QS00AQ0e#?secret=F4Cvyh0OXy\" data-secret=\"F4Cvyh0OXy\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-easy-formula-for-trading\">The \u201ceasy\u201d formula for trading<\/h2>\n\n\n\n<p>The approach mirrors the philosophy behind EasyJet\u2019s success: simplicity, transparency and cut-price deals. <em data-start=\"1306\" data-end=\"1358\">\u201cPeople are going to buy and sell Bitcoin anyway,\u201d<\/em> Haji-Ioannou argued. <em data-start=\"1380\" data-end=\"1488\">\u201cSo better to give them a platform where they can do it more fairly, more transparently and more cheaply.\u201d<\/em><\/p>\n\n\n\n<p><p data-start=\"1492\" data-end=\"1715\">The reality is undeniable: the industry, dominated by giants such as Binance, has been slow to cut margins. <em data-start=\"1573\" data-end=\"1618\">\u201cCompetition will bring those prices down,\u201d<\/em> the entrepreneur predicted, convinced that high fees are the biggest barrier to mass adoption.<\/p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-an-expansive-empire-run-from-monaco\">An expansive empire run from Monaco<\/h2>\n\n\n\n<p>EasyBitcoin is the latest addition to a far-reaching \u201ceasy\u201d empire that already spans gyms, hotels, storage, coffee and even <a href=\"https:\/\/www.monaco-tribune.com\/2025\/07\/votre-animal-de-compagnie-transporte-par-un-chauffeur-de-monaco-a-londres-cest-easypet\/\">pet transport<\/a>. From Monaco, where EasyGroup Ltd is headquartered, Haji-Ioannou continues to lead his ventures while fiercely defending his iconic orange brand in the courts.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-monaco-tribune wp-block-embed-monaco-tribune\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"fbE0kulTNC\"><a href=\"https:\/\/www.monaco-tribune.com\/en\/2025\/07\/easycar-com-putting-customers-in-the-driving-seat\/\">easyCar.com, putting customers in the driving seat<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;easyCar.com, putting customers in the driving seat&#8221; &#8212; Monaco Tribune\" src=\"https:\/\/www.monaco-tribune.com\/en\/2025\/07\/easycar-com-putting-customers-in-the-driving-seat\/embed\/#?secret=w1ZlBiLXgc#?secret=fbE0kulTNC\" data-secret=\"fbE0kulTNC\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Working around 60 hours a week, the businessman splits his time between EasyGroup, personal investments and philanthropy. In 2017, he promised to give away half his fortune through the Giving Pledge.<\/p>\n\n\n\n<p>With the launch of EasyBitcoin this month, his industry-disrupting ambitions are clear. Unlike airlines or hotels, cryptocurrency trading comes with complex technical and regulatory hurdles. But three decades after revolutionising European air travel, the Monaco resident may be about to do the same in the digital currency space.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The EasyJet founder is launching a low-cost trading platform that promises to shake up the cryptocurrency industry \u2013 a move [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":313579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[247,1825,243],"tags":[2953],"post_sectags":[],"post_format":[2465],"class_list":["post-313591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-editors-choice","category-news","tag-sir-stelios-en","format-in-brief"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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