{"id":315667,"date":"2025-09-23T17:03:09","date_gmt":"2025-09-23T15:03:09","guid":{"rendered":"https:\/\/www.monaco-tribune.com\/2025\/09\/at-32-marie-ducruet-sees-motherhood-as-an-entrepreneurial-driving-force\/"},"modified":"2025-09-23T17:08:20","modified_gmt":"2025-09-23T15:08:20","slug":"at-32-marie-ducruet-sees-motherhood-as-an-entrepreneurial-driving-force","status":"publish","type":"post","link":"https:\/\/www.monaco-tribune.com\/en\/2025\/09\/at-32-marie-ducruet-sees-motherhood-as-an-entrepreneurial-driving-force\/","title":{"rendered":"At 32, Marie Ducruet sees motherhood as an entrepreneurial driving force"},"content":{"rendered":"\n

Marie Ducruet set up her own agency this year, Imagine & Make, and co-founded Little Wonders, a children’s play area. At 32, she is the embodiment of a new generation of Monegasque entrepreneurs who want to meet the local population’s needs. We interviewed her recently.<\/strong><\/p>\n\n

Monaco Tribune: 2025 is already a busy year for you: you’re just back from a\u00a0trip to Osaka in June<\/a>\u00a0with your husband, Louis Ducruet, and members of the Princely Family – when the Barbagiuans travelled to Japan – you’ve set up your own agency, Imagine & Make, and launched Little Wonders with \u00c9lise Bouillard… all this when you just gave birth to a second baby girl at the end of 2024. Why did you choose entrepreneurship?<\/strong><\/p>\n\n

Marie Ducruet<\/strong>: I started my professional career in Monaco in 2015 when I was taken on as a marketing intern at the Soci\u00e9t\u00e9 des Bains de Mer (SBM). Then I climbed the ladder, working at the Hermitage for banquets and conventions, then in the casinos, until I became events marketing manager for the entire resort business.<\/p>\n\n

This enabled me to discover my true passion: creating events. Like many people, I wondered whether I should start my own business so that I could have the freedom to choose my clients and manage my schedule as I saw fit. But the organisation and coordination of hosting events is very different from creating events to build customer loyalty, while at the same time inventing and fulfilling financial objectives.<\/p>\n\n

The birth of my second daughter, Constance<\/span><\/a>, was the catalyst for me to take the plunge and create Imagine & Make. Not just to balance family and work, but above all to have that creative freedom that I wanted to really make the most of. I spend my evenings designing events, developing visual concepts. I wanted to channel that energy into my own projects.<\/span><\/p>\n

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Marie and Louis Ducruet were in Osaka for the World Expo and attended the Barbagiuans match on 28 June \u00a9 Axel Bastello, Prince’s Palace<\/em><\/figcaption><\/figure>\n<\/div>\n

The event organisation market is already strong in Monaco. How do you plan to stand out from the crowd with Imagine & Make?<\/strong><\/p>\n\n

There are indeed a lot of event agencies in Monaco, but that shows demand is high. My positioning is clear: to develop long-term relationships based on trust, with a creative but affordable approach. I’m not targeting the ultra-top of the range, but customers who are looking for inventiveness without unreasonable prices.<\/p>\n\n

My specialisation in private events – christenings, weddings, birthdays – means I can offer the ultra-personalisation that makes the difference. Social media and the Internet mean customers have access to what’s being done all over the world. Personalisation is no longer an extra, it’s a must.<\/p>\n

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Une publication partag\u00e9e par Marie Ducruet (@marieducruet)<\/a><\/p>\n<\/div>\n<\/blockquote>\n