{"id":328163,"date":"2025-12-01T12:37:27","date_gmt":"2025-12-01T10:37:27","guid":{"rendered":"https:\/\/www.monaco-tribune.com\/2025\/12\/vrooom-the-automobile-club-of-monaco-mascot-that-roars-as-loudly-as-an-engine\/"},"modified":"2025-12-01T12:39:16","modified_gmt":"2025-12-01T10:39:16","slug":"vrooom-the-automobile-club-of-monaco-mascot-that-roars-as-loudly-as-an-engine","status":"publish","type":"post","link":"https:\/\/www.monaco-tribune.com\/en\/2025\/12\/vrooom-the-automobile-club-of-monaco-mascot-that-roars-as-loudly-as-an-engine\/","title":{"rendered":"Vrooom, the Automobile Club of Monaco mascot that roars as loudly as an engine"},"content":{"rendered":"\n<p><strong>The Monegasque institution has chosen a cheetah to embody its values and develop a closer connection with the public during the motor races that set the Principality\u2019s circuits buzzing for much of the year.<\/strong><\/p>\n\n\n\n<p>A year ago, the Automobile Club de Monaco (ACM) took a new step in its communications strategy by introducing Vrooom, its new official mascot, which let out its first roars during the <a href=\"https:\/\/www.monaco-tribune.com\/en\/2025\/09\/formula-1-monaco-grand-prix-extended-until-2035\/\">Grand Prix<\/a> in the streets of the Principality. The initiative reflects a desire to add a modern touch and build a rapport with spectators, especially young ones.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-monaco-tribune wp-block-embed-monaco-tribune\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"69IJ7ksBfa\"><a href=\"https:\/\/www.monaco-tribune.com\/en\/2025\/07\/rallye-monte-carlo-2026-acm-announces-new-itinerary-including-circuit\/\">Rallye Monte-Carlo 2026: ACM announces new itinerary including Circuit<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Rallye Monte-Carlo 2026: ACM announces new itinerary including Circuit&#8221; &#8212; Monaco Tribune\" src=\"https:\/\/www.monaco-tribune.com\/en\/2025\/07\/rallye-monte-carlo-2026-acm-announces-new-itinerary-including-circuit\/embed\/#?secret=hyrLZd69HM#?secret=69IJ7ksBfa\" data-secret=\"69IJ7ksBfa\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-feline-in-local-colours\">A feline in local colours<\/h2>\n\n\n\n<p>The Vrooom mascot takes the form of a cheetah dressed in an outfit reminiscent of the ACM\u2019s race marshals. The choice of animal is no coincidence: regarded as the fastest land mammal in the world, capable of reaching 120 km\/h in just a few seconds, the cheetah symbolises speed and agility \u2014 qualities that are intrinsically linked to motor racing.<\/p>\n\n\n\n<p>The Principality&#8217;s colours have been incorporated into the character\u2019s design, creating a direct link with Monaco. Vrooom\u2019s outfit also pays tribute to the volunteers and professionals who ensure the smooth running of events on the circuit, particularly the marshals \u2014 people who are often little-known by the public but easily recognisable in their orange suits and renowned worldwide.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.monaco-tribune.com\/wp-content\/uploads\/2025\/11\/vrooom-commissaire-course-1024x683.jpg\" alt=\"\" class=\"wp-image-327227\" srcset=\"https:\/\/www.monaco-tribune.com\/wp-content\/uploads\/2025\/11\/vrooom-commissaire-course-1024x683.jpg 1024w, https:\/\/www.monaco-tribune.com\/wp-content\/uploads\/2025\/11\/vrooom-commissaire-course-450x300.jpg 450w, https:\/\/www.monaco-tribune.com\/wp-content\/uploads\/2025\/11\/vrooom-commissaire-course.jpg 1700w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Vrooom the mascot alongside a young race marshal \u00a9 Automobile Club de Monaco<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-notable-presence\">A notable presence<\/h2>\n\n\n\n<p>The Automobile Club de Monaco deploys its mascot across all of its events. Vrooom moves around different areas, such as the famous fan zones, the paddock where the teams set up, and the grandstands bringing together thousands of spectators \u2014 not forgetting the ceremonial start procedures and trophy presentations.<\/p>\n\n\n\n<p>Vrooom\u2019s presence aims to create a strong connection with the public. Visitors can meet him at the MGP Live Fan Zone on Place d\u2019Armes, where various activities take place. The institution\u2019s goal is to make the spectator experience unforgettable and to offer moments of sharing and togetherness, which are always appreciated by families.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"568\" src=\"https:\/\/www.monaco-tribune.com\/wp-content\/uploads\/2025\/11\/vrooom-leclerc-1024x568.jpg\" alt=\"\" class=\"wp-image-327235\" srcset=\"https:\/\/www.monaco-tribune.com\/wp-content\/uploads\/2025\/11\/vrooom-leclerc-1024x568.jpg 1024w, https:\/\/www.monaco-tribune.com\/wp-content\/uploads\/2025\/11\/vrooom-leclerc-541x300.jpg 541w, https:\/\/www.monaco-tribune.com\/wp-content\/uploads\/2025\/11\/vrooom-leclerc.jpg 1700w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Ferrari driver Charles Leclerc with the Vrooom mascot in the Principality&#8217;s colours \u00a9 Automobile Club de Monaco<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>The ACM does not limit the use of Vrooom to sporting events alone. A miniature plush version is available at the official shop, allowing fans to prolong their experience beyond the races. The merchandise approach aims to build loyalty and create a powerful, easily recognisable visual identity.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-monaco-tribune wp-block-embed-monaco-tribune\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"DCeOuIsVIk\"><a href=\"https:\/\/www.monaco-tribune.com\/en\/2025\/09\/formula-1-monaco-grand-prix-extended-until-2035\/\">Formula 1: Monaco Grand Prix extended until 2035<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Formula 1: Monaco Grand Prix extended until 2035&#8221; &#8212; Monaco Tribune\" src=\"https:\/\/www.monaco-tribune.com\/en\/2025\/09\/formula-1-monaco-grand-prix-extended-until-2035\/embed\/#?secret=uG2TspzjFG#?secret=DCeOuIsVIk\" data-secret=\"DCeOuIsVIk\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-success-from-the-outset\">Success from the outset<\/h2>\n\n\n\n<p>The creation of the Vrooom mascot is the result of an evolution in the Automobile Club de Monaco\u2019s communications. Historically centred on sporting excellence and the <a href=\"https:\/\/www.monaco-tribune.com\/2025\/11\/comment-faire-des-grands-evenements-sportifs-un-enjeu-de-durabilite\/\">organisation of prestigious events<\/a> with global reach, the institution continues to broaden its audience. The approach is in line with a trend seen among many international sports organisations that use mascots to humanise their image and appeal to a wider, especially family-oriented, public. Vrooom aspires to become a recognisable ambassador of the Automobile Club de Monaco, much like the iconic corners of the Monaco circuit or Bouba, the AS Monaco mascot.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.monaco-tribune.com\/wp-content\/uploads\/2025\/11\/vrooom-piastri-1024x683.jpg\" alt=\"\" class=\"wp-image-327231\" srcset=\"https:\/\/www.monaco-tribune.com\/wp-content\/uploads\/2025\/11\/vrooom-piastri-1024x683.jpg 1024w, https:\/\/www.monaco-tribune.com\/wp-content\/uploads\/2025\/11\/vrooom-piastri-450x300.jpg 450w, https:\/\/www.monaco-tribune.com\/wp-content\/uploads\/2025\/11\/vrooom-piastri.jpg 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Vrooom with McLaren\u2019s Australian driver Oscar Piastri \u00a9 Automobile Club de Monaco<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>The mascot\u2019s first public appearances have already helped gauge the public\u2019s reaction. It&#8217;s been a hit, thanks to its ability to connect with everyone who encounters it, from drivers to children. There&#8217;s no doubt that in 2026 \u2014 with the Monte-Carlo Rally, the Rallye Monte-Carlo Historique in late January, the Grand Prix de Monaco Historique&nbsp;in late April, the E-Prix in May and then the Grand Prix in early June \u2014 Vrooom will roar once again, to everyone\u2019s delight.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Monegasque institution has chosen a cheetah to embody its values and develop a closer connection with the public during [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":327165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[243,257],"tags":[5185],"post_sectags":[3733],"post_format":[2468],"class_list":["post-328163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-sports-en","tag-automobile-club-de-monaco-en","sectag-monaco-grand-prix","format-story"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Vrooom, the Automobile Club of Monaco mascot that roars as loudly as an engine<\/title>\n<meta name=\"description\" content=\"The Monegasque institution has chosen a cheetah to embody its values and develop a closer connection with the public during the motor races that set the\" \/>\n<meta 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