{"id":330217,"date":"2025-12-11T12:09:39","date_gmt":"2025-12-11T10:09:39","guid":{"rendered":"https:\/\/www.monaco-tribune.com\/2025\/12\/monaco-formula-1-grand-prix-renamed-as-major-luxury-brand-takes-over\/"},"modified":"2025-12-11T12:09:40","modified_gmt":"2025-12-11T10:09:40","slug":"monaco-formula-1-grand-prix-renamed-as-major-luxury-brand-takes-over","status":"publish","type":"post","link":"https:\/\/www.monaco-tribune.com\/en\/2025\/12\/monaco-formula-1-grand-prix-renamed-as-major-luxury-brand-takes-over\/","title":{"rendered":"Monaco Formula 1 Grand Prix renamed as major luxury brand takes over"},"content":{"rendered":"\n<p><strong>The Automobile Club de Monaco (ACM) has unveiled the official poster for the 83rd Monaco Grand Prix, featuring a new title partner for the event.<\/strong><\/p>\n\n<p>The poster says a great deal about the direction the Monaco Grand Prix is taking. Revealed on Wednesday 10 December by the ACM, the design for the 83rd edition highlights, \u201c<em>for the first time in the history of the event, the start and finish line as well as the podium<\/em>\u201d. It also confirms Louis Vuitton as the new title partner of the race, renamed the \u201cFormula 1 Louis Vuitton Grand Prix de Monaco\u201d.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"fr\" dir=\"ltr\">Discover the Official Poster of the \ud835\udc05\ud835\udc28\ud835\udc2b\ud835\udc26\ud835\udc2e\ud835\udc25\ud835\udc1a \ud835\udfcf \ud835\udc0b\ud835\udc28\ud835\udc2e\ud835\udc22\ud835\udc2c \ud835\udc15\ud835\udc2e\ud835\udc22\ud835\udc2d\ud835\udc2d\ud835\udc28\ud835\udc27 \ud835\udc06\ud835\udc2b\ud835\udc1a\ud835\udc27\ud835\udc1d \ud835\udc0f\ud835\udc2b\ud835\udc22\ud835\udc31 \ud835\udc1d\ud835\udc1e \ud835\udc0c\ud835\udc28\ud835\udc27\ud835\udc1a\ud835\udc1c\ud835\udc28 \ud835\udfd0\ud835\udfce\ud835\udfd0\ud835\udfd4 \ud83c\udfce\ud83c\udf1f<\/p>\n<p>\ud83d\uddd3 04-07.06.2026<br \/>\ud83c\udf9f <a href=\"https:\/\/t.co\/x2phOCltuU\">https:\/\/t.co\/x2phOCltuU<\/a> <\/p>\n<p>D\u00e9couvrez l\u2019affiche officielle du \ud835\udc05\ud835\udc28\ud835\udc2b\ud835\udc26\ud835\udc2e\ud835\udc25\ud835\udc1a \ud835\udfcf \ud835\udc0b\ud835\udc28\ud835\udc2e\ud835\udc22\ud835\udc2c \ud835\udc15\ud835\udc2e\ud835\udc22\ud835\udc2d\ud835\udc2d\ud835\udc28\ud835\udc27 \ud835\udc06\ud835\udc2b\ud835\udc1a\ud835\udc27\ud835\udc1d \ud835\udc0f\ud835\udc2b\ud835\udc22\ud835\udc31\u2026 <a href=\"https:\/\/t.co\/8PPsZrEpdh\">pic.twitter.com\/8PPsZrEpdh<\/a><\/p>\n<p>&mdash; Automobile Club de Monaco (@ACM_Media) <a href=\"https:\/\/twitter.com\/ACM_Media\/status\/1998709277314150839?ref_src=twsrc%5Etfw\">December 10, 2025<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-le-groupe-lvmh-consolide-son-partenariat\">LVMH strengthens its partnership<\/h2>\n\n<p>The multi-year agreement, concluded with Formula 1 and the Automobile Club de Monaco, sees the\u00a0brand with the iconic monogram succeed TAG Heuer, another label within Bernard Arnault\u2019s group. The French billionaire, <a href=\"https:\/\/www.monaco-tribune.com\/en\/2025\/05\/bernard-arnault-lee-jung-jae-zinedine-zidane-celebrities-galore-at-monaco-gp\/\">spotted in the Monaco paddocks<\/a> during the 2025 edition, is strengthening LVMH\u2019s engagement in F1, since the brand is already a global partner of the championship through a ten-year contract signed this year.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.monaco-tribune.com\/wp-content\/uploads\/2025\/06\/500743989_1061305199430952_5765272087840117245_n-683x1024.jpg\" alt=\"bernard-arnault-monaco-gp\" class=\"wp-image-302518\" srcset=\"https:\/\/www.monaco-tribune.com\/wp-content\/uploads\/2025\/06\/500743989_1061305199430952_5765272087840117245_n-683x1024.jpg 683w, https:\/\/www.monaco-tribune.com\/wp-content\/uploads\/2025\/06\/500743989_1061305199430952_5765272087840117245_n-200x300.jpg 200w, https:\/\/www.monaco-tribune.com\/wp-content\/uploads\/2025\/06\/500743989_1061305199430952_5765272087840117245_n.jpg 1366w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\"><em>Bernard Arnault at the 2025 Grand Prix<\/em> \u00a9 Monacophotographerr \u2013 Monaco Tribune<\/figcaption><\/figure>\n<\/div>\n<p>\u201c<em>This new step extends the official partnership linking Louis Vuitton to Formula 1 since 2025 and strengthens a historic relationship between the brand and the Principality<\/em>,\u201d reported Monaco Matin after consulting an official statement from the brand.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-la-malle-trophee-symbole-d-un-ancrage-monegasque\">The trophy case, symbol of a Monegasque connection<\/h2>\n\n<p>Since 2021, the fashion house has been producing <a href=\"https:\/\/www.monaco-tribune.com\/en\/2021\/05\/louis-vuitton-reveals-hand-crafted-trunk-designed-for-monaco-grand-prix-trophy\/\">the case containing the trophy<\/a> awarded to the winner. The tailor-made case, manufactured in the historic workshops in Asni\u00e8res-sur-Seine, features the house\u2019s signature motif in red in homage to the colours of the Principality. The \u201cV\u201d, for Vuitton and Victory, completes the design bearing the colours of the Monegasque flag. In June 2026, the case will house the trophy for the event for the sixth consecutive year.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\/\/www.monaco-tribune.com\/wp-content\/uploads\/2021\/05\/louis-vuitton-monaco-gp-suitcase.jpeg\" alt=\"Louis Vuitton Monaco GP suitcase\" class=\"wp-image-78014\" srcset=\"https:\/\/www.monaco-tribune.com\/wp-content\/uploads\/2021\/05\/louis-vuitton-monaco-gp-suitcase.jpeg 1000w, https:\/\/www.monaco-tribune.com\/wp-content\/uploads\/2021\/05\/louis-vuitton-monaco-gp-suitcase-534x300.jpeg 534w, https:\/\/www.monaco-tribune.com\/wp-content\/uploads\/2021\/05\/louis-vuitton-monaco-gp-suitcase-267x150.jpeg 267w, https:\/\/www.monaco-tribune.com\/wp-content\/uploads\/2021\/05\/louis-vuitton-monaco-gp-suitcase-768x432.jpeg 768w, https:\/\/www.monaco-tribune.com\/wp-content\/uploads\/2021\/05\/louis-vuitton-monaco-gp-suitcase-175x98.jpeg 175w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">\u00a9 Louis Vuitton \/ ACM<\/figcaption><\/figure>\n<\/div>\n<p>It should be noted that the next edition, scheduled from 4 to 7 June 2026, breaks with the tradition of the final weekend in May to open the European leg of the world championship. Ticket sales are already open on the ACM website.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Automobile Club de Monaco (ACM) has unveiled the official poster for the 83rd Monaco Grand Prix, featuring a new [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":330046,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[243,257],"tags":[3951],"post_sectags":[3975],"post_format":[2465],"class_list":["post-330217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-sports-en","tag-monaco-grand-prix-en","sectag-luxury","format-in-brief"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Monaco Formula 1 Grand Prix renamed as major luxury brand takes over<\/title>\n<meta name=\"description\" content=\"The Automobile Club de Monaco (ACM) has unveiled the official poster for the 83rd Monaco Grand Prix, featuring a new title partner for the event. 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