{"id":40498,"date":"2020-10-11T18:20:37","date_gmt":"2020-10-11T16:20:37","guid":{"rendered":"https:\/\/www.monaco-tribune.com\/?p=40498"},"modified":"2020-11-22T22:30:08","modified_gmt":"2020-11-22T21:30:08","slug":"gunter-pauli-sustainable-entrepreneurship-embodied","status":"publish","type":"post","link":"https:\/\/www.monaco-tribune.com\/en\/2020\/10\/gunter-pauli-sustainable-entrepreneurship-embodied\/","title":{"rendered":"Gunter Pauli: sustainable entrepreneurship embodied"},"content":{"rendered":"\n<p><strong>They call him the Steve Jobs of sustainability. During <a href=\"https:\/\/www.monaco-tribune.com\/en\/2020\/09\/world-famous-speakers-in-monaco-for-cc-forum-investment-in-sustainable-development\/\">Monaco\u2019s CC Forum: Investment in Sustainable Development<\/a>, Monaco Tribune had the opportunity to interview Gunter Pauli, a sustainable entrepreneur with a thousand and one projects. He spoke to us about digital learning, why his ideas are better accepted in Asia, and how mangroves might be the trick to stop tsunamis.&nbsp;<\/strong><\/p>\n\n\n\n<p>We met Mr. Pauli after one of his talks at Monaco\u2019s CC Forum. Wearing a Bavarian jacket, he was offering his very own edible coffee bars to anyone who walked by. The bar, he tells us, uses all of the coffee berry &#8211; both pulp and coffee bean &#8211; therefore bridging the waste gap created by powdered coffee, which uses only the bean. \u201cA bar is equivalent to two espressos. The farmer gets more money because he sells the whole fruit, and we generate less waste,&#8221; he explains.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cI only talk about the things I\u2019ve achieved, never about what I plan to do&#8221;<\/h2>\n\n\n\n<p>Mr. Pauli talks of his many projects as if they were interesting anecdotes he just happened to have heard of.&nbsp;It is only once you get past the casual tone that you can grasp the gargantuan extent of his work: Gunter Pauli founded and chaired over 10 companies, including Belgium\u2019s first sustainable factory; his was also the &#8220;Zero Emissions Research and Initiatives&#8221; (ZERI) at the United Nations University in Tokyo, and the Global ZERI Network, a foundation that seeks to redesign production and consumption systems into clusters of industries inspired by natural systems. He is also the founder of <a href=\"https:\/\/www.theblueeconomy.org\">the Blue Economy<\/a>, an open source community to share innovative ideas.<\/p>\n\n\n\n<p>\u201cI only talk about the things I\u2019ve achieved, never about what I plan to do,\u201d he says. Perhaps the very embodiment of the doer, with a transatlantic spirit of optimism that believes anything is possible, but without the damning thirst for money. \u201cI don\u2019t like the American money, money, money, approach,\u201d he tells us. \u201cI\u2019m very much interested in the new generation of entrepreneurs that is emerging, the so-called entrepreneurs for the common good,\u201d he says.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mangroves, shrimp and tsunamis<\/h2>\n\n\n\n<p> Mr. Pauli is keen to tell us about a project he\u2019s carrying out in Indonesia. This one is all about mangroves. \u201cWe\u2019re massively regenerating mangroves. We\u2019ve put metal nets around them so that baby shrimp can come in, but as they grow bigger they can\u2019t go out anymore so that we naturally have a shrimp farm,\u201d he tells us. \u201cThe mangrove roots grow stronger with time and within ten years they are tsunami resistant,\u201d he explains.<\/p>\n\n\n\n<p>However revolutionary Mr. Pauli\u2019s projects may be, Europe has never been particularly eager to adopt them.&nbsp;&nbsp;\u201cAsia had a massive population explosion, resulting in massive cities, large-scale pollution \u2026 quality of life is not good,&#8221; he answers when we ask him why his work is better accepted abroad. &#8220;People who grow up in these conditions are not primarily thinking about getting rich as an American entrepreneur would &#8211; they\u2019re thinking about how they can help their community\u201d.<\/p>\n\n\n\n<p>&nbsp;\u201cIn Europe, there are too many regulations, too many lobbies who do not want to give the space to new technologies. Take li-fi internet for instance \u2013 it was invented in France, but it is coming out in China.\u201d And our loss is great. \u201cEurope has so many great inventions, but it somehow forgot to turn them into a business model. We have created a bubble of confidence. We haven\u2019t gone far enough. We have been happy with very little.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Digital learning: \u201cThe situation is disastrous. It\u2019s stunting our brain\u201d<\/h2>\n\n\n\n<p> When we mention Coronavirus, one topic seems particularly dear to him: Screen time. \u201cWe have forced children to look at a screen. A screen is in 2D but our world is in 3D. Learning in 2D, it&nbsp;impacts our cognitive capacity. The situation is cognitively disastrous. It\u2019s stunting our brain,\u201d he explains. But the pandemic is just the tip of the problem: \u201cWe know that computer screens are too blue and that the blueness shuts down your brain. You\u2019re 24 times less neuron-connected with your environment. And yet we do nothing about it,\u201d&nbsp;he says.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">From ocean protection to ocean regeneration<\/h2>\n\n\n\n<p>The Fairmont Hotel in Monte-Carlo, where the conference took place, has an almost 180-degree view of the sea, and quickly we get talking about <a href=\"https:\/\/www.monaco-tribune.com\/en\/2020\/10\/monacos-oceanographic-institute-goes-a-step-further-to-preserve-biodiversity\/\">Monaco and Ocean protection<\/a>.&nbsp;&nbsp;\u201cMonaco is a miniature state,\u201d says Mr. Pauli. And as a miniature state, it should be a leader. I would like to imagine<a href=\"https:\/\/www.monaco-tribune.com\/en\/2020\/03\/bemed-2020-award-winners-for-a-plastic-free-mediterranean-sea\/\"> a micro-plastic free Monaco<\/a>. We would have to design a sea-weed curtain, which would of course still allow ships to go through,\u201d&nbsp;he says.<\/p>\n\n\n\n<p>\u201cWe need to create micro-plastic free-zones thanks to seaweed curtains that will absorb microplastics \u2013 because <a href=\"https:\/\/www.monaco-tribune.com\/en\/2020\/08\/from-rivers-to-oceans-how-can-we-reduce-plastic-waste\/\">we can\u2019t clean the oceans in a hundred years with all the rubbish we\u2019ve put in them<\/a>,\u201d he adds. And while the environmental toll of the last few years is disheartening, Mr. Pauli never seems to lose hope. It\u2019s all a question of mindset, he says. \u201cWe need to switch from protection to regeneration. We\u2019re losing the game,\u201d he says. &#8220;It should not be about <a href=\"https:\/\/www.monaco-tribune.com\/en\/2020\/09\/street-artists-raise-over-e12000-to-help-monacos-fight-against-mediterranean-plastic-pollution\/\">ocean protection<\/a>, it should be about ocean regeneration,\u201d he insists.&nbsp;<\/p>\n\n\n\n<p>Francesca German contributed reporting<\/p>\n","protected":false},"excerpt":{"rendered":"<p>They call him the Steve Jobs of sustainability. During Monaco\u2019s CC Forum: Investment in Sustainable Development, Monaco Tribune had the [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":40503,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1825,1837],"tags":[],"post_sectags":[],"post_format":[],"class_list":["post-40498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editors-choice","category-environment"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Gunter Pauli: sustainable entrepreneurship embodied<\/title>\n<meta name=\"description\" content=\"They call him the Steve Jobs of sustainability. 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