{"id":45402,"date":"2020-11-11T15:46:52","date_gmt":"2020-11-11T14:46:52","guid":{"rendered":"https:\/\/www.monaco-tribune.com\/?p=45402"},"modified":"2020-11-16T14:04:35","modified_gmt":"2020-11-16T13:04:35","slug":"land-of-french-fragrance-grasse-perfume-awarded-pgi-label","status":"publish","type":"post","link":"https:\/\/www.monaco-tribune.com\/en\/2020\/11\/land-of-french-fragrance-grasse-perfume-awarded-pgi-label\/","title":{"rendered":"Land of French fragrance: Grasse perfume awarded PGI label"},"content":{"rendered":"\n<p><strong>The Grasse-made \u201cAbsolue\u201d essence was awarded the Protected geographic indication (PGI) on 6 November, after a lengthy application process. <\/strong><\/p>\n\n\n\n<p>The town of Grasse is the cradle of French fragrance. Here, perfume plants grow in an ideal climate, halfway between the mountains and the sea.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.inpi.fr\/fr\/nationales\/l-absolue-pays-de-grasse-10e-indication-geographique-homologuee-par-l-inpi\">PGI label<\/a> is a coveted seal that recognises the intellectual property of some of France\u2019s cultural giants \u2013 wine, cheese, and yes, perfume. Much like a patent, the label ensures sovereignty over the product and protects it from counterfeiting. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-protecting-the-region-s-heritage\">Protecting the region\u2019s heritage<\/h2>\n\n\n\n<p>For Julien Maubert, CEO of Robertet, the label was necessary. \u201cIt protects a unique know-how that has been developed in Grasse for generations,\u201d he told <a href=\"https:\/\/france3-regions.francetvinfo.fr\/provence-alpes-cote-d-azur\/alpes-maritimes\/grasse\/essence-absolue-parfums-grasse-obtient-indication-geographique-homologuee-1891902.html\">French channel France 3<\/a>. Already in 2018, the Pays de Grasse perfume tradition joined the <a href=\"https:\/\/ich.unesco.org\/en\/RL\/the-skills-related-to-perfume-in-pays-de-grasse-the-cultivation-of-perfume-plants-the-knowledge-and-processing-of-natural-raw-materials-and-the-art-of-perfume-composition-01207?RL=01207\">UNESCO\u2019s intangible cultural heritage list<\/a>. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-epitome-of-french-perfume-know-how\">&#8220;The epitome of French perfume know-how&#8221;<\/h2>\n\n\n\n<p>The PGI label means that the picking of the essence&#8217;s flowers, the processing of flower, and their transformation will have to take place in the following French departments: the Alpes-Maritimes, the Var and the Alpes-de-Haute-Provence.  It is only the tenth PGI label given out by the INPI, the French National Industrial Property Institute. \u201cThe INPI is very proud to approve the geographical indication &#8220;Absolute Pays de Grasse&#8221;, the epitome of French perfume know-how,\u201d said the body.<\/p>\n\n\n\n<p><strong>READ ALSO &gt;&gt; <a href=\"https:\/\/www.monaco-tribune.com\/en\/2020\/06\/frances-perfume-capital-seeks-recognition-for-its-original-flowers-and-plants\/\">France\u2019s perfume capital seeks recognition for its original flowers and plants<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Grasse-made \u201cAbsolue\u201d essence was awarded the Protected geographic indication (PGI) on 6 November, after a lengthy application process. The [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":30948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[243,251],"tags":[2827],"post_sectags":[],"post_format":[2465],"class_list":["post-45402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-whats-on","tag-fashion-en","format-in-brief"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Land of French fragrance: Grasse perfume awarded PGI label<\/title>\n<meta name=\"description\" content=\"The Grasse-made \u201cAbsolue\u201d essence was awarded the Protected geographic indication (PGI) on 6 November, after a lengthy application process. 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The town of\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.monaco-tribune.com\/en\/2020\/11\/land-of-french-fragrance-grasse-perfume-awarded-pgi-label\/\" \/>\n<meta property=\"og:site_name\" content=\"Monaco Tribune\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MonacoTribune\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-11T14:46:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-16T13:04:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.monaco-tribune.com\/wp-content\/uploads\/2020\/06\/parfums-grasse.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1277\" \/>\n\t<meta property=\"og:image:height\" content=\"837\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nassima Errami\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MonacoTribune\" \/>\n<meta name=\"twitter:site\" content=\"@MonacoTribune\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.monaco-tribune.com\\\/en\\\/2020\\\/11\\\/land-of-french-fragrance-grasse-perfume-awarded-pgi-label\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.monaco-tribune.com\\\/en\\\/2020\\\/11\\\/land-of-french-fragrance-grasse-perfume-awarded-pgi-label\\\/\"},\"author\":{\"name\":\"Nassima Errami\",\"@id\":\"https:\\\/\\\/www.monaco-tribune.com\\\/en\\\/#\\\/schema\\\/person\\\/3814f045714aae4bb4abbfb04158f169\"},\"headline\":\"Land of French fragrance: Grasse perfume awarded PGI label\",\"datePublished\":\"2020-11-11T14:46:52+00:00\",\"dateModified\":\"2020-11-16T13:04:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.monaco-tribune.com\\\/en\\\/2020\\\/11\\\/land-of-french-fragrance-grasse-perfume-awarded-pgi-label\\\/\"},\"wordCount\":242,\"publisher\":{\"@id\":\"https:\\\/\\\/www.monaco-tribune.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.monaco-tribune.com\\\/en\\\/2020\\\/11\\\/land-of-french-fragrance-grasse-perfume-awarded-pgi-label\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.monaco-tribune.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/parfums-grasse.png\",\"keywords\":[\"Fashion\"],\"articleSection\":[\"News\",\"What&#039;s on\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2020\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.monaco-tribune.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.monaco-tribune.com\\\/en\\\/2020\\\/11\\\/land-of-french-fragrance-grasse-perfume-awarded-pgi-label\\\/\",\"url\":\"https:\\\/\\\/www.monaco-tribune.com\\\/en\\\/2020\\\/11\\\/land-of-french-fragrance-grasse-perfume-awarded-pgi-label\\\/\",\"name\":\"Land of French fragrance: Grasse perfume awarded PGI label\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.monaco-tribune.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.monaco-tribune.com\\\/en\\\/2020\\\/11\\\/land-of-french-fragrance-grasse-perfume-awarded-pgi-label\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.monaco-tribune.com\\\/en\\\/2020\\\/11\\\/land-of-french-fragrance-grasse-perfume-awarded-pgi-label\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.monaco-tribune.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/parfums-grasse.png\",\"datePublished\":\"2020-11-11T14:46:52+00:00\",\"dateModified\":\"2020-11-16T13:04:35+00:00\",\"description\":\"The Grasse-made \u201cAbsolue\u201d essence was awarded the Protected geographic indication (PGI) on 6 November, after a lengthy application process. 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