{"id":50125,"date":"2020-11-26T12:22:07","date_gmt":"2020-11-26T11:22:07","guid":{"rendered":"https:\/\/www.monaco-tribune.com\/2020\/11\/how-the-luxury-hotels-of-the-french-riviera-are-getting-ready-for-bigger-and-better-things\/"},"modified":"2020-11-26T14:16:40","modified_gmt":"2020-11-26T13:16:40","slug":"how-the-luxury-hotels-of-the-french-riviera-are-getting-ready-for-bigger-and-better-things","status":"publish","type":"post","link":"https:\/\/www.monaco-tribune.com\/en\/2020\/11\/how-the-luxury-hotels-of-the-french-riviera-are-getting-ready-for-bigger-and-better-things\/","title":{"rendered":"How the luxury hotels of the French Riviera are getting ready for bigger and better things"},"content":{"rendered":"\n

The hotel industry is facing a situation that is as catastrophic as it is unprecedented. Even if French anti-Covid regulations do not require hotels to close, many are the hotels on the French Riviera that have chosen to temporarily shut their doors. For some of them, now is the time to rethink their strategy and get ready to strike back once everything goes back to normal.<\/strong><\/p>\n\n\n\n

Monte-Carlo\u2019s H\u00f4tel M\u00e9tropole insists \u2013 they are closing due to renovations, not due to Covid-19. On 30 November, one of Monaco\u2019s historical palaces will shut for large-scale renovation works that were already planned, but \u201cthe situation did help speed things up,\u201d admits Serge Ethuin, the M\u00e9tropole\u2019s general manager.<\/p>\n\n\n\n

All of the historic hotels on the Riviera are closed<\/h2>\n\n\n\n

Theirs is by far not a unique situation. \u201cIt\u2019s an unprecedented year\u2026 I\u2019ve opened several hotels, but I had never closed one. I\u2019ve been in the industry for 25 years and I\u2019d never seeen something like this,” says Ethuin. March’s lockdown was followed by a summer without international tourists, and then came fall lockdowns \u2013 the coup de gr\u00e2ce<\/em>?<\/p>\n\n\n\n

>> MORE ON THE TOPIC:<\/strong> Luxury hotels on the French Riviera: Hotel Negresco \u2013 an ode to art and history<\/a><\/p>\n\n\n\n

According to the UMIH<\/a>, the main union of the hotel industry, one out of two hotels shut in November. On the Riviera, not even the historic palaces were spared. The Negresco in Nice<\/a>, the Martinez in Cannes<\/a>, and the Grand-h\u00f4tel in Saint-Jean-Cap Ferrat<\/a> all closed, casualties of the lack of business travel that keeps the Riviera going even during the off-season.<\/p>\n\n\n\n

It is no longer possible to offer clients a unique experience<\/h2>\n\n\n\n

Such decisions are tough to take, yet they also are essential, says Serge Ethuin, who has been at the head of the M\u00e9tropole since 2015. \u201cIt is an economic decision but also a decision based on experience. From the moment you can no longer offer a unique emotional experience to your customers, there no longer is a reason to stay open,\u201d he says.<\/p>\n\n\n\n

>> MORE ON THE TOPIC:<\/strong> Luxury hotels on the French Riviera: Grand-h\u00f4tel du Cap, the Riviera’s great white lady<\/a><\/p>\n\n\n\n

A drop in visitor numbers, the absence of international clients, health restrictions…, by the beginning of November 2020, many hotels had almost no reasons to stay open. “We’ve got no rulebook to guide us through it, we learn as we go. We’ve made forecasts and then everything collapsed. But it\u2019s also made us realise that we can count on the resilience of the teams,” says Serge Ethuin.<\/p>\n\n\n\n

No layoffs, assures M\u00e9tropole<\/h2>\n\n\n\n

The first part of the M\u00e9tropole\u2019s renovation is expected to end in April 2021, at which point the hotel will reopen for the summer season. The hotel will then close again on 30 September 2021, and open once again on 31 March 2022. The renovations will leave no stone unturned: rooms, suites, the restaurant, the kitchens will all be renovated, while the hotel bar is set for an extension and a new banqueting room is also in the books. Despite the closure, the hotel\u2019s 213 employees don\u2019t have much to worry about: \u201cThere will be no economic layoffs at the M\u00e9tropole, we will keep all our contracts indefinitely. Losing talent that we took years to recruit and train was out of the question,\u201d says Ethuin.<\/p>\n\n\n\n

>> MORE ON THE TOPIC: <\/strong>Luxury hotels of the French Riviera: Cannes\u2019 Hotel Le Martinez, where the showbiz flocks<\/a><\/p>\n\n\n\n

Of course, the future remains uncertain for the M\u00e9tropole. \u201cWe\u2019ll have to wait for February or March to know what the summer season will look like\u2026We don\u2019t know if the tennis open will take place, whether there will be the F1 Grand Prix, and whether these events will be open to the public or not. Of course, if there\u2019s a vaccine, then the situation will be very different,\u201d says Serge Ethuin. Smiling, he assures us he has absolutely no plans of giving up: \u201cWe\u2019ll adapt! Adapting is a fundamental quality of any hotelier worthy of that name.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

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