{"id":77969,"date":"2021-05-12T16:36:38","date_gmt":"2021-05-12T14:36:38","guid":{"rendered":"https:\/\/www.monaco-tribune.com\/2021\/05\/as-monaco-unveils-their-new-brand-rise-risk-repeat\/"},"modified":"2021-05-12T16:38:54","modified_gmt":"2021-05-12T14:38:54","slug":"as-monaco-unveils-their-new-brand-rise-risk-repeat","status":"publish","type":"post","link":"https:\/\/www.monaco-tribune.com\/en\/2021\/05\/as-monaco-unveils-their-new-brand-rise-risk-repeat\/","title":{"rendered":"AS Monaco unveils their new brand RISE.RISK.REPEAT."},"content":{"rendered":"\n<p><strong>On Tuesday, the Principality&#8217;s football club revealed their new brand RISE.RISK.REPEAT., which will now be used in all of the club&#8217;s activities.<\/strong><\/p>\n\n\n\n<p>Since Sunday night, fans have been patiently waiting for an explanation behind the rebranding of the club&#8217;s official website. Eagle-eyed supporters of the club had spotted changes being made to the site 48 hours before the team revealed their big secret: a new identity featuring an updated logo and new graphics with the words RISE.RISK.REPEAT underpinning the new brand.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">We are \ud835\udde2\ud835\uddfb\ud835\uddf2 \ud835\udde7\ud835\uddf2\ud835\uddee\ud835\uddfa. \ud83e\udd1d<br>   <br>We \ud835\udde5\ud835\udddc\ud835\udde6\ud835\uddd8.<br>   We \ud835\udde5\ud835\udddc\ud835\udde6\ud835\uddde.<br>      We \ud835\udde5\ud835\uddd8\ud835\udde3\ud835\uddd8\ud835\uddd4\ud835\udde7.<br><br>We are \ud835\uddd4\ud835\udde6 \ud835\udde0\ud835\uddfc\ud835\uddfb\ud835\uddee\ud835\uddf0\ud835\uddfc \ud83c\uddf2\ud83c\udde8<a href=\"https:\/\/twitter.com\/hashtag\/RiseRiskRepeat?src=hash&amp;ref_src=twsrc%5Etfw\">#RiseRiskRepeat<\/a> <a href=\"https:\/\/t.co\/Te27RPFOpZ\">pic.twitter.com\/Te27RPFOpZ<\/a><\/p>&mdash; AS Monaco \ud83c\uddf2\ud83c\udde8 (@AS_Monaco) <a href=\"https:\/\/twitter.com\/AS_Monaco\/status\/1392079539648425986?ref_src=twsrc%5Etfw\">May 11, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>RISE highlights the club&#8217;s fighting spirit, their tenacity and ability to face challenges head on. RISK demonstrates the club&#8217;s ability, particularly through its Academy, to nurture young, up-and-coming talents: training is part of the club&#8217;s DNA. Finally, REPEAT focuses on ASM&#8217;s ability to bounce back, always coming back stronger after a setback and reinventing themselves.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-players-to-wear-a-collector-jersey-against-stade-rennais\">Players to wear a collector jersey against Stade Rennais<\/h2>\n\n\n\n<p>\u201cSymbolised by the current season, RISE.RISK.REPEAT. follows in the footsteps of this new dynamic,\u201d explained Oleg Petrov, Vice-President and CEO. \u201cThe Club has launched several development projects, such as the Performance Centre, and last summer we opened a new chapter on the sporting front. The new brand accompanies this desire to move forward, on and off the pitch, by building on what makes AS Monaco unique and strong.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">First, we \ud835\udde5\ud835\udddc\ud835\udde6\ud835\uddd8. <a href=\"https:\/\/t.co\/grsKTtcxY8\">pic.twitter.com\/grsKTtcxY8<\/a><\/p>&mdash; AS Monaco \ud83c\uddf2\ud83c\udde8 (@AS_Monaco) <a href=\"https:\/\/twitter.com\/AS_Monaco\/status\/1392026698653204483?ref_src=twsrc%5Etfw\">May 11, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>For the match against Stade Rennais this Sunday (9pm) at the Louis II Stadium, Niko Kovac&#8217;s boys will each wear a collector jersey, inspired by the new brand. After the match, the jerseys will be auctioned off and the profits will go straight to the Mediterranean League to support amateur clubs in the region. \u201cThe new brand is inspired by the Club\u2019s main markers to accompany its development and support its ambition,&#8221; explained Markus Breglec, Chief Marketing Officer. &#8220;RISE.RISK.REPEAT. perpetuates the image of AS Monaco: that of a dynamic and modern club, attractive, aware of its heritage and focused on the challenges of tomorrow.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Then, we \ud835\udde5\ud835\udddc\ud835\udde6\ud835\uddde. <a href=\"https:\/\/t.co\/t0Hq4Xg9s9\">pic.twitter.com\/t0Hq4Xg9s9<\/a><\/p>&mdash; AS Monaco \ud83c\uddf2\ud83c\udde8 (@AS_Monaco) <a href=\"https:\/\/twitter.com\/AS_Monaco\/status\/1392056895842705409?ref_src=twsrc%5Etfw\">May 11, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>On Tuesday, the Principality&#8217;s football club revealed their new brand RISE.RISK.REPEAT., which will now be used in all of the [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":77867,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[243,257],"tags":[2821],"post_sectags":[],"post_format":[2468],"class_list":["post-77969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-sports-en","tag-as-monaco-en-2","format-story"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AS Monaco unveils their new brand RISE.RISK.REPEAT.<\/title>\n<meta name=\"description\" content=\"On Tuesday, the Principality&#039;s football club revealed their new brand RISE.RISK.REPEAT., which will now be used in all of the club&#039;s activities. Since\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.monaco-tribune.com\/en\/2021\/05\/as-monaco-unveils-their-new-brand-rise-risk-repeat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AS Monaco unveils their new brand RISE.RISK.REPEAT. - Monaco Tribune\" \/>\n<meta property=\"og:description\" content=\"On Tuesday, the Principality&#039;s football club revealed their new brand RISE.RISK.REPEAT., which will now be used in all of the club&#039;s activities. Since\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.monaco-tribune.com\/en\/2021\/05\/as-monaco-unveils-their-new-brand-rise-risk-repeat\/\" \/>\n<meta property=\"og:site_name\" content=\"Monaco Tribune\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MonacoTribune\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-12T14:36:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-12T14:38:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.monaco-tribune.com\/wp-content\/uploads\/2021\/05\/as-monaco-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1160\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Romain Boisaubert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MonacoTribune\" \/>\n<meta name=\"twitter:site\" content=\"@MonacoTribune\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.monaco-tribune.com\\\/en\\\/2021\\\/05\\\/as-monaco-unveils-their-new-brand-rise-risk-repeat\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.monaco-tribune.com\\\/en\\\/2021\\\/05\\\/as-monaco-unveils-their-new-brand-rise-risk-repeat\\\/\"},\"author\":{\"name\":\"Romain Boisaubert\",\"@id\":\"https:\\\/\\\/www.monaco-tribune.com\\\/en\\\/#\\\/schema\\\/person\\\/330a3732947cf8cb41b2533a0eadd62e\"},\"headline\":\"AS Monaco unveils their new brand RISE.RISK.REPEAT.\",\"datePublished\":\"2021-05-12T14:36:38+00:00\",\"dateModified\":\"2021-05-12T14:38:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.monaco-tribune.com\\\/en\\\/2021\\\/05\\\/as-monaco-unveils-their-new-brand-rise-risk-repeat\\\/\"},\"wordCount\":360,\"publisher\":{\"@id\":\"https:\\\/\\\/www.monaco-tribune.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.monaco-tribune.com\\\/en\\\/2021\\\/05\\\/as-monaco-unveils-their-new-brand-rise-risk-repeat\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.monaco-tribune.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/as-monaco-min.jpg\",\"keywords\":[\"AS Monaco\"],\"articleSection\":[\"News\",\"Sports\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.monaco-tribune.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.monaco-tribune.com\\\/en\\\/2021\\\/05\\\/as-monaco-unveils-their-new-brand-rise-risk-repeat\\\/\",\"url\":\"https:\\\/\\\/www.monaco-tribune.com\\\/en\\\/2021\\\/05\\\/as-monaco-unveils-their-new-brand-rise-risk-repeat\\\/\",\"name\":\"AS Monaco unveils their new brand RISE.RISK.REPEAT.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.monaco-tribune.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.monaco-tribune.com\\\/en\\\/2021\\\/05\\\/as-monaco-unveils-their-new-brand-rise-risk-repeat\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.monaco-tribune.com\\\/en\\\/2021\\\/05\\\/as-monaco-unveils-their-new-brand-rise-risk-repeat\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.monaco-tribune.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/as-monaco-min.jpg\",\"datePublished\":\"2021-05-12T14:36:38+00:00\",\"dateModified\":\"2021-05-12T14:38:54+00:00\",\"description\":\"On Tuesday, the Principality's football club revealed their new brand RISE.RISK.REPEAT., which will now be used in all of the club's activities. 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