{"id":76711,"date":"2021-04-30T18:33:40","date_gmt":"2021-04-30T16:33:40","guid":{"rendered":"https:\/\/www.monaco-tribune.com\/2021\/04\/carlo-app-cosi-riparte-leconomia-locale-di-monaco\/"},"modified":"2021-04-30T18:33:48","modified_gmt":"2021-04-30T16:33:48","slug":"carlo-app-cosi-riparte-leconomia-locale-di-monaco","status":"publish","type":"post","link":"https:\/\/www.monaco-tribune.com\/it\/2021\/04\/carlo-app-cosi-riparte-leconomia-locale-di-monaco\/","title":{"rendered":"Carlo App: cos\u00ec riparte l\u2019economia locale di Monaco"},"content":{"rendered":"\n

Oltre 17.500 consumatori l\u2019hanno gi\u00e0 scaricata sui propri smartphone: Carlo App rivoluziona gli acquisti in centro citt\u00e0 e ricompensa i clienti che scelgono di consumare a Monaco. Dal lancio dell\u2019applicazione, sono stati immessi nell\u2019economia locale pi\u00f9 di 8 milioni di euro.<\/strong><\/p>\n\n

\u201cQualche cioccolatino da Jeff de Burges, un paio di scarpe nuove per mia figlia da Capucine\u2019s o ancora il conto del ristorante\u201d, grazie al bonus straordinario del Governo del Principe ricevuto sull\u2019applicazione Carlo, Aline, 36 anni, ha ricominciato a fare spese nei negozi del centro citt\u00e0. Dagli elettrodomestici all\u2019abbigliamento, la residente di Monaco si \u00e8 lasciata sedurre dal 5% in cashback che riceve per ogni spesa, e che potr\u00e0 poi utilizzare per fare acquisti nei 275 negozi della rete.<\/p>\n\n

Premiare lo shopping locale<\/h2>\n\n

Dallo scorso dicembre, il Governo del Principe ha versato pi\u00f9 di 5 milioni di euro di bonus attraverso la Carlo App, destinati in particolare a chi lavora nel Principato. \u201cChi ha guadagnato da questo bonus non ha avuto atra scelta che spenderlo all\u2019interno del Principato, e penso che sia perfettamente normale: \u00e8 un bel vantaggio per i nostri commercianti!\u201d ha sottolineato l\u2019impiegata del Comune di Monaco.<\/p>\n\n

Dal lancio della Carlo App nel 2019, all\u2019interno del Principato sono stati spesi oltre 8 milioni di euro. \u201cHo gi\u00e0 accumulato una sessantina di euro di cashback\u201d, racconta Arnaud, un monegasco che usa l\u2019applicazione da gennaio scorso, \u201ccon questo sistema, il cliente sicuramente ci guadagna, ma questo non mi impedisce di comprare su internet piuttosto che in negozio\u201d.<\/p>\n\n

>> LEGGI ANCHE: <\/strong>Covid-19: Monaco proroga gli aiuti economici per i settori pi\u00f9 colpiti<\/a><\/p>\n\n

Vogliamo permettere ai settori locali che ne hanno maggiore bisogno, come i negozi di quartiere, di avere accesso agli strumenti digitali<\/p>Antoine Bahri, fondatore della start-up Carlo<\/cite><\/blockquote>\n\n

Creare una moneta digitale monegasca<\/h2>\n\n

\u201cVogliamo permettere ai settori locali che ne hanno maggiore bisogno, come i negozi di quartiere, di avere accesso agli strumenti digitali\u201d, spiega Antoine Bahri, il fondatore della start-up Carlo, che spera di creare una vera e propria comunit\u00e0 intorno all\u2019economia monegasca grazie a un semplice principio, \u201cquello di aumentare il potere di acquisto del consumatore quando compra nel Principato\u201d. Seguendo la scia dei metodi di pagamento digitali asiatici, la start-up ha deciso di optare per il QR code, \u201cun pagamento pratico, istantaneo e soprattutto sicuro\u201d.<\/p>\n\n

\"Lo
Lo staff della start-up Carlo \/\u00a0\u00a9\u00a0Aliz\u00e9e Mosconi<\/figcaption><\/figure><\/div>\n\n

\u201cPer ogni acquisto effettuato con l\u2019applicazione, il commerciante sottrae il 10%: il 5% \u00e8 destinato al cashback del cliente, il 2% a chi l\u2019ha invitato a usare l\u2019app e il 3% restante serve a finanziare la start-up\u201d, spiega Antoine Bahri. \u201cQuindi il 7% \u00e8 continuamente reimmesso nell\u2019economia locale\u201d. Al momento, e fino al 30 giugno, questa somma viene corrisposta dal fondo rosso e bianco stanziato dal Governo del Principe<\/a> per rilanciare l\u2019economia locale. \u201cI commercianti non devono pagare nessun abbonamento per entrare a far parte della rete Carlo App\u201d, rassicura Antoine Bahri, \u201cse l\u2019applicazione non porta nessun cliente, non dovranno pagare nulla\u201d.<\/p>\n\n

\u201cGrazie al bonus del Governo versato di recente sulla Carlo App, il fatturato del periodo natalizio \u00e8 stato nettamente superiore a quello del 2019\u201d, racconta Marina Crovetto, proprietaria di un negozio di abbigliamento nel quartiere della Condamine. \u201cL\u2019applicazione ci ha permesso di fidelizzare una nuova clientela\u201d, afferma soddisfatta Sofia Stampfl di Santo Gelato.<\/p>\n\n

>> LEGGI ANCHE: <\/strong>Favorire il commercio locale: in soccorso dei monegaschi arriva una nuova piattaforma<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Oltre 17.500 consumatori l\u2019hanno gi\u00e0 scaricata sui propri smartphone: Carlo App rivoluziona gli acquisti in centro citt\u00e0 e ricompensa i […]<\/p>\n","protected":false},"author":50,"featured_media":76708,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1739,1826,1738],"tags":[2936],"post_sectags":[],"post_format":[2475],"class_list":["post-76711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-it","category-la-nostra-scelta","category-notizie","tag-commercio-locale","format-inchiesta"],"acf":[],"yoast_head":"\nCarlo App: cos\u00ec riparte l\u2019economia locale di Monaco<\/title>\n<meta name=\"description\" content=\"Oltre 17.500 consumatori l\u2019hanno gi\u00e0 scaricata sui propri smartphone: Carlo App rivoluziona gli acquisti in centro citt\u00e0 e ricompensa i clienti che\" \/>\n<meta name=\"robots\" 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