Monaco at Paris Fashion Week: Pauline Ducruet’s latest collection hits runway

Alter Designs, Pauline Ducruet Paris Fashion Week 2020
Alter Designs


At the height of Fashion Week last Wednesday, Princess Stéphanie of Monaco’s daughter Pauline Ducruet showcased her new unisex line at the modern and contemporary art centre Palais de Tokyo, Paris. It marks a return to the catwalk since the launch of Alter Designs, her prêt-à-porter brand, in June 2019.


Her mother and half-sister, Camille Gottlieb, were seen on the front row and showed huge support for the emerging designer by sporting items from this season’s designs. Ducruet dressed Stéphanie in a silver pantsuit with a red coat, matching the one she wore herself, and her sister in a rough-hem mini dress.



Familiar inspiration for a universal product


Staying true to her uncle Prince Albert II’s commitment to environmental causes, the use of recycled jeans stood out amongst the flowing fabrics and loose cuts of the collection. Also, bold splashes of red and yellow satin made for a striking addition to her use of timeless silver-greys and blues.


Her ready-to-wear brand heralds the idea that clothes should be made for people, not a gender, as revealed in an interview with Elle this February.


Whereas Pure People tells us that the brand takes inspiration from her formative years in New York, where she studied at the Parsons School, the people around her played a crucial role in the shaping of this collection. She also mentions that her family and friends trialled the clothes before unveiling them at Paris Fashion Week to further ensure her vision of a ready-to-wear unisex line.


In light of her recent response to critics that her status within the Princely Family of Monaco has boosted Alter Design’s image, it is clear that her dedication to the industry and hard work has made for a successful show.