Monaco success story: young business receives €100m investment

AS Monaco's new away kit
AS Monaco

IQONIQ, a new fan-driven engagement platform based in Monaco exclusively for the sports and entertainment industries, announced it has entered into a €100 million capital funding agreement with the Luxembourg based corporation Lux Media Investments.


Securing the company’s continuous development and global expansion, IQONIQ is one of the first all-in-one platforms for combined content from many other sports and entertainment websites and social media outlets. It also has unique features such as in-app games, star interactions, loyalty programmes, merchandising and ticketing discounts, as well as the option to support charity initiatives.

Lux Media Investments, Luxembourg-based private investment company, is headed by a group of investment bankers, media entrepreneurs, pioneers and industry leaders, former sports professionals, which includes former executives of Time Warner, Walt Disney and Sony.

We are very pleased to have secured a financial partner with exceptional experience and know-how in the media industry for IQONIQ […] With this new investment, we will be able to continue our growth alongside new partners and accelerate our plans to revolutionise the world of fan engagement.

Kazim Atilla, CEO of IQONIQ

Impressive client roster

During lockdown, the platform has added a host of new high-profile employees and Advisory Board members, as well as formalising partnerships with rights-holders such as Euroleague Basketball, Olympique de Marseille, AS Monaco, North Carolina FC and the Drone Champions League.

IQONIQ is currently in the advanced stage of negotiations with more than 175 rights holders from the sports and entertainment world, including major clubs from the big five European football divisions, as well as world-leading teams and leagues in baseball, cricket, rugby and motorsports.

It currently is the official engagement platform of AS Monaco, the partnership signed in March this year.

The IQONIQ platform is due to launch in September 2020.