The world’s leading provider of sports data intelligence, Sportradar has announced the launch of their next-level Sportradar OTT at this year’s Sportel Monaco.

The next-level OTT solution will feature a newly developed engine and core. This would seamlessly connect Sportradar’s range of sports data with video capability.

Sportradar is a trusted partner of 1,000+ companies in over 80 countries. It also serves as the official partner of the FIFA, UEFA, NBA, NHL and NASCAR.

The company monitors and delivers insights from more than 400,000 matches annually in 60+ sports categories. In the last 18 months, more than 25 partners have teamed up with Sportradar’s sport media solutions.

“Having data and video together is crucial if you want to supply an OTT solution in this technological day and age. With over 15 years of global AV and sports data experience, we have already developed the industry’s leading media excosystem. This has enabled us to build in our trylu dynamic and trusted end-to-end OTT solution with a stable technical basis foe clients to manage multiple channels, control video startegy, maximise digital platforms, leverage local and global marketing, provide enriching customer data, icrease rights value and therefore generate new revenue streams.

“Video is still the most important distribution channel and content is king, so offering more engagement options throiugh one trusted, innovative and flexible solution will help our clients meet the demands of the modern-day sports fan who want seamless accessibility, engagement and gamification, personalisation and a stable user experience, said Ranier Geier, the Managing Director OTT of Sportradar.

The company’s clients can use additional services and knowledge to support the ongoing success of their streaming platform. This includes the likes of content creation, production, platform success management and monetisation opportunities.

Using the state-of-the-art technology, Sportradar’s OTT incorporates all aspects required to create a complete OTT solution. It produces a holistic platform approach that is based on a flexible product and business model. This can be added to the streaming and engagement experience with the ability to incorporate all Sportradar’s products.

Current clients will switch over to the new solution whereas the new clients will also be able to integrate the latest OTT. They will have a choice of a trusted, innovative and flexible options, with OTT care, extensions customisable and third-party add-ons.

The latest OTT includes innovative features for content management, video player, platform, user management, analytics, content delivery and monetisation.

The full package comes with the option for complete individualisation. This will allow clients to further customise their platform with extra features, personalised design and SSO.

The option to include third-party integration like CRM, data, analytics and PSP will also be available.