Tanja Murgel-Subotic is rewriting the rules of wisdom
Tanja Subotic
From a young age, Canadian-Slovenian cultural visionary Tanja Murgel-Subotic was captivated by questions of human potential – what activates genius, how creativity awakens, why innate capacity remains dormant. This lifelong curiosity evolved into years of writing, inner inquiry, and philosophical exploration that would eventually become Wonders of Wisdom (WOW), a living education and creative platform devoted to self-knowledge, intentional living, and conscious authorship.
WOW emerged through a profound period of creative writing and reflection, as an expression of Murgel-Subotic’s role as a storyteller and cultural thinker working at the intersection of philosophy, education, and lived experience. The platform’s radical premise is deceptively simple: modern life has lost touch with wisdom, and remembering who we are is the first step toward conscious evolution.
Rather than offering optimisation protocols, WOW, home to proprietary I AM Creator Method, explores authorship, inner authority, and intentional living through physical tools – affirmation cards, reflective journals, vision-boarding frameworks, and conversation decks designed to invite deeper connection with ourselves and one another.
From personal crisis to cultural contribution
Murgel-Subotic’s path was forged through lived experience. Following a health crisis that traditional medicine couldn’t resolve, she was “pushed toward alternative paths and ultimately, forced inward.” The experience taught her to trust her body’s innate intelligence and reinforced her conviction that self-education – understanding oneself first – is the foundation of all meaningful learning and a life lived well.
This philosophy now informs her broader contribution to what she describes as a modern renaissance. In an era of social media conformity and prescribed paths, she invites people to recognise they’re not here to live someone else’s story, but to consciously author their own using what she calls the Creator Method to foster authorship, agency, and intentional living.
CODESSENCE: A tool for the Creator Era
WOW’s upcoming creative, self-discovery tool, CODESSENCE, continues this philosophical approach. Rather than another wellness protocol, it functions as a reflective intelligence framework guiding individuals toward what Murgel-Subotic calls their “Creator Era” – through personalised assessments, reports, and mentorship about one’s creative core and inner genius, with practical tools to support aligned living and intentional creation. A children’s edition will focus on emotional intelligence and creativity for young people, reflecting her belief that this work serves people of all ages.
Philosophy meeting practice
While Murgel-Subotic’s work aligns with pioneers like Dr. Joe Dispenza, Dr. Bruce Lipton, and Gregg Braden, whose concepts bridge science and spirituality, she emphasises cultural wisdom over rigid protocols. WOW, she describes, is a living “ecosystem” at the forefront of how we evolve, learn, and understand ourselves in this cultural moment.
Her exploration of presence, vitality, and living with intention across the lifespan also moves beyond projects such as Codesssence into “I Am Centenarian,” a 30-day journey teaching longevity principles inspired by places like Ikaria, where residents regularly live past 100. Rather than promising to roll back the years, it embraces what she describes as living with grace, purpose, and beauty – ancient Greek principles she inspired and shaped by her years lived in Greece and adapted into daily practices for the modern world, from breath work and journaling to affirmations and various forms of self-care.
This initiative connects to her entrepreneurial work with Go Greek Yogurt, a health-forward brand grounded in Mediterranean longevity. For Murgel-Subotic, food is not separate from philosophy but another expression of self-education, care, and intentional living.
Wisdom in the age of renaissance
Across all her work, Murgel-Subotic remains devoted to keeping wisdom alive through storytelling. “Story,” she believes, “is not merely entertainment – it’s where wisdom lives, where meaning is transmitted, and where people reconnect with themselves and one another.”
Her vision positions WOW and her upcoming creative works as a storyteller, as part of a larger cultural movement – a reawakening of wisdom, creativity, and conscious evolution that concerns itself not merely with individual wellbeing, but with how humanity evolves, learns, and participates in shared meaning-making.
“You are the creator of your life story,” Murgel-Subotic says. “And when you reclaim that truth, life becomes something you design with intention, not something you inherit.”
For those seeking to move beyond consumption and conformity toward conscious authorship, this invitation to participate in one’s own unfolding story may prove to be the most profound offering of all.
Wisdom in the age of renaissance
Across all her work, Murgel-Subotic remains devoted to keeping wisdom alive through storytelling. “Story,” she believes, “is not merely entertainment – it’s where wisdom lives, where meaning is transmitted, and where people reconnect with themselves and one another.”
Her vision positions WOW as part of a larger cultural movement – a reawakening of wisdom, creativity, and conscious evolution that concerns itself not merely with individual wellbeing, but with how humanity evolves, learns, and participates in shared meaning-making.
“You are the creator of your life story,” Murgel-Subotic says. “And when you reclaim that truth, life becomes something you design with intention, not something you inherit.”
For those seeking to move beyond consumption and conformity toward conscious authorship, this invitation to participate in one’s own unfolding story may prove to be the most profound offering of all.
Visit the Wonders of Wisdom website for more information.